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The Need For Capital

Why eCommerce Sites Need Capital ASAP


Access to Capital: A New Way for eCommerce Sites to Overcome the Challenges

Business is booming for eCommerce sites, so even traditional brick-and-mortar sellers are turning to eCommerce according to research conducted by Software Advice. eCommerce businesses need money to increase online ad spending and buy more inventory. Unfortunately, they face significant barriers in securing appropriate funding for their operations. Some of this is down to fears traditional lending institutions have about eCommerce businesses.

Typical lenders typically base their funding decisions on revenue, which is sometimes an area eCommerce businesses don’t make a good showing without funding. Most lenders and banks fail to take into account the huge potentials that can be gleaned from the online sales volume and online ad performance of these eCommerce businesses. 

This is where the Go Fish Capital approach is different. They offer a fast-track option, which fast-tracks their growth with relaxed payback terms. They prefer to have an Investor/Investee relationship vs Lender/Lendee relationship. They fund companies (small & large) and prefer companies that have a high Return On Ad Spend & a high customer Lifetime Value.

What Go Fish Capital Does Differently

Unlike banks and traditional lending institutions who demand an upfront proof of 5 or 6-figure monthly revenue, Go Fish only requires the business owner to be a US citizen and have a WordPress WooCommerce site.

We also offer lower interest rates for long-term clients each time they get funded by us with either a new regular loan or funded via an Investor/Investee Relationship. We will lower their interest rate 2 times, on their 2nd and 3rd funding. 

Go Fish Capital endeavors to assist any eCommerce site (small & large) that has potential, so they do not use the services of underwriters in assessing funding applicants. Rather, they make their offers directly, based on the information provided by applicants and the performance of their website. No hard-pull credit checks are conducted, just soft-pull, which does not effect the applicant's credit score. This way, Go Fish is able to make offers faster than typical lenders - who typically have a waiting time of several days or even weeks. In most cases, they provide funding to successful applicants within 24 hours.

What’s more, Go Fish Capital has relaxed payback terms. The clients have an option to choose to have a Lender/Lendee relationship or an Investor/Investee relationship to either payback the capital via normal monthly loan payments, or choose to provide Go Fish Capital with 10% to 30% sales commission.

Get in Touch With Go Fish

If you have a WordPress/WooCommerce eCommerce site, Go Fish Capital can provide you with unique direct funding for your online business. They use their own capital to fund you with relaxed payback terms. There is also the possibility of securing multiple lines of financing at the same time once they see your site is generating a good return on investment for them. This way, you can obtain more than 10 times the funding you will typically receive from lending institutions.