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About Us

We Offer eCommerce Sites A Faster Scale-Up Track & Relaxed Payback.

Go Fish Capital is a unique direct funding provider for e-commerce businesses. Unlike loan institutions, we help eCommerce sites (small & large) achieve their dreams by providing the capital they need to scale-up with relaxed payback terms. Our clients pay our capital back either via a reduced interest rate track over time, or via sales commission after reaching their ROI. In any case, we hold the cost of capital for up to 3 years, until successful sales. Only small minimum monthly payments are required. 

We also offer lower interest rates for long-term clients each time they get funded by us with either a new regular loan or funded via an Investor/Investee Relationship. We will lower their interest rate 2 times, on their 2nd and 3rd funding. 

Founded in 2010, Go Fish Capital has been the last funding source for 8,749 eCommerce sites, and we take pride in being part of their success stories. What separates us from other providers is that we strive to help any eCommerce site with potential. If sites have a high Return On Ad Spend and/or a high Lifetime Value, we seek to fund them "abundatly." Also, unlike our competitors who demand upfront proof of $10K to $100k monthly revenue just to be considered as a possible fund recipient, we only ask for two things from our applicants: They own a WordPress/Woo-Commerce business in the United States, and they have at least $1,000 monthly revenue. No hard credit check, just a soft pull that does not effect the client's credit score. No equity is given. 

As a direct funding provider, we use our own capital to fund our clients' advertisement expenses. We don't use underwriters; we make faster offers based on your application information and site performance. You do not need to wait for days or weeks to see funds added to your bank account, as we can provide as little as $5,000 to as much as $1 million in funding within 24 hours. We also do not limit clients to one line of financing at a time. We will provide further capital funding in investment waves once we see their site producing an ROI for us. We are both a lender and an investor, so based on our experience with our past and current clients, if the client chooses to have an Investor/Investee relationship, we usually see those clients receive ten times or more funding than if they were to work with a lender. 

We want our clients to succeed. We are committed to creating a long-term partnership with all of our clients. That is why we offer our clients the flexibility to choose between 10% to 30% as their sales commission payback percentage rate. For clients who take the plunge for a higher percentage rate, we honor their commitments by providing more capital funding more often.

And being business owners ourselves, we understand the challenges and difficulties of covering all aspects of successful business management. This is why we don't just give money and leave our clients to fend for themselves. We offer mentorship and guidance because we want to see them succeed in their overall business performance. 

We don't just give you the fish; we teach you how to fish. 

We see our clients as long-term partners building a successful income stream together. The stronger partnership we create, the more incentive there is for us to provide our clients capital with reducing rate of commission and more frequent funding.